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Welcome to the Mercedes-Benz Superdome?

Mercedes-Benz Superdome

The home of the Saints and site of six Super Bowls will be renamed the Mercedes-Benz Superdome under a deal with the German automaker, the team and company said Tuesday.

The deal will allow Mercedes-Benz USA to have its name associated with championships in college and pro football and men’s college basketball over the next 16 months. The stadium has also hosted a Republican presidential convention and a visit from the pope, and once served as refuge for thousands of miserable victims of Hurricane Katrina.

Saints spokesman Greg Bensel said Mercedes-Benz USA is signing on for a 10-year naming-rights agreement, with terms of the deal to be made public Tuesday afternoon. The team holds authority to sell naming rights to the state-owned stadium through their lease on the 73,000-seat stadium. The team’s lease runs through 2025.

“The joining of the Mercedes-Benz brand with the world-class Saints organization and the Superdome, an iconic destination which has undergone an incredible transformation over the past six years, is a significant moment for us, the City of New Orleans, and the State of Louisiana,” said Ernst Lieb, President and CEO of Mercedes-Benz USA, in a prepared statement.

Mercedes-Benz also owns naming rights to arenas in Shanghai and in Stuttgart, Germany.

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One Response to “Welcome to the Mercedes-Benz Superdome?”

  1. Dorris Weiffenbach says:

    What a Great Marriage!!! Two great National products for consumer use!
    We Love, Love, Love Our NewOrleans Saints! This will be good for both!
    “Who Dat”

Leave a Reply to Dorris Weiffenbach