Coors Light Supports Former Saints Steve Gleason w/ $50K Donation

Recently, Coors Light partnered with the New Orleans Saints and former Saints’ player Steve Gleason to make a charitable donation to Gleason’s Foundation “Team Gleason” in support of research to find a cure for the disease amyotrophic lateral sclerosis (ALS), commonly known as Lou Gehrig’s disease.

Gleason played with the Saints from 2000-2008. Shortly after his retirement he was diagnosed with ALS in 2011. Since that time, along with family and friends, Steve has formed the Team Gleason Foundation with the mission to support research for treatment, inspire those with the disease and show that patients can not only live but thrive after the diagnosis.

In support of Coors Light’s “Pour for More” initiative that is designed to creative advocacy around causes significant, the beer brand donated $50,000 to the New Orleans-based organization to support additional advocacy programming and research. A ceremonial in-game check presentation occurred at the Saints week 13 win over the Carolina Panthers.

“Thank you MillerCoors (and Coors Light) for your generosity and commitment to our efforts. We are incredibly grateful, said Steve Gleason. Our mission to help those with ALS, has impacted people’s lives all across the country and globe. Your contribution will help us continue to serve those living with ALS and other neuromuscular diseases.”

2017 marks the first year that Coors Light has partnered with Team Gleason. Through partnerships with local retailers and distributors, a portion of the proceeds from cases of Coors Light were to be able to make this donation possible. This is just one of the ways that parent company MillerCoors supports the local community and causes throughout the country.


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